Second Store
Specialist Sneaker Store
2017 +
Scope of Work
Audience Mapping
Proposition
Brand Identity
Digital
Content Marketing
Second Store takes its name from Simone de Beauvoir’s seminal work ‘The Second Sex’ and maintains this inspiration as a means for change as the first all female trainer store in the male dominated area of sneaker stores. This specialist sneaker and lifestyle store for women and the LGBTQ+ community continues to offer a curated edit of products from emerging and iconic brands.
We worked alongside Second Store to help shape their vision by creating a proposition and brand identity based upon an audience mapped strategy. Building from scratch we developed all guides, assets and systems to produce and upkeep a long-lasting brand and content plan after launch and beyond. Results were rewarded initially with 10k+ Instagram followers gained in the first year alone.
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Director, Second Store
“Creative Arthur are brilliant to work with! They've helped me bring all my ideas to life and create something I'm really proud of (they're also great fun!).”
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